Coca-Cola said Tuesday it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a recent announcement by President Donald Trump.
Trump said in a social media post last week that Coca-Cola had agreed to use real cane sugar in its flagship product in the U.S. instead of high-fructose corn syrup. Coke didn’t immediately confirm the change, but promised new offerings soon.
On Tuesday, Coca-Cola Chairman and CEO James Quincey said Coke will expand its product range “to reflect consumer interest in differentiated experiences.” Coke currently sells Mexican Coke, which is made with cane sugar, in the U.S.
“We appreciate the president’s enthusiasm for our Coca-Cola brand,” Quincey said in a conference call with investors Tuesday. “This addition is designed to complement our strong core portfolio and offer more choice across occasions and preferences.”
Coca-Cola reported better-than-expected earnings in the second quarter as higher prices offset weaker sales volumes.
Case volumes fell 1% globally and 1% in North America, but Coke said Tuesday that pricing rose 6% for the April-June period.
Coca-Cola Zero Sugar saw volumes grow 14%.
Traditional Coca-Cola still far outsells the zero-sugar variety, but consumer demand for zero-sugar versions is growing much more quickly.
Global case volumes of juice, dairy and plant-based beverages fell 4%, Coke said. Sports drink case volumes were down 3%, as higher demand in North America was offset by declines in Latin America.
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Coca-Cola confirms a cane sugar version is coming to the US this fall
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