Will Tik Tok be banned this month? Content creators getting nervous

Will TikTok be banned this month?

That’s the pressing question keeping creators and small business owners in anxious limbo as they await a decision that could upend their livelihoods. The fate of the popular app will be decided by the Supreme Court, which will hear arguments on Jan. 10 over a law requiring TikTok to break ties with its Chinese-based parent company, ByteDance, or face a U.S. ban.

At the heart of the case is whether the law violates the First Amendment with TikTok and its creator allies arguing that it does. The U.S. government, which sees the platform as a national security risk, says it does not.

For creators, the TikTok doomsday scenarios are nothing new since President-elect Donald Trump first tried to ban the platform through executive order during his first term. But despite Trump’s recent statements indicating he now wants TikTok to stick around, the prospect of a ban has never been as immediate as it is now with the Supreme Court serving as the final arbiter.

If the government prevails as it did in a lower court, TikTok says it would shut down its U.S. platform by Jan. 19, leaving creators scrambling to redefine their futures.

“A lot of my other creative friends, we’re all like freaking out. But I’m staying calm,” said Gillian Johnson, who benefited financially from TikTok’s live feature and rewards program, which helped creators generate higher revenue potential by posting high-quality original content. The 22-year-old filmmaker and recent college graduate uses her TikTok earnings to help fund her equipment for projects such as camera lens and editing software.

Many creators have taken to TikTok to voice their frustrations, grappling with the possibility that the platform they’ve invested so much in could soon disappear. Online communities risk being disrupted, and the economic fallout could especially be devastating for those who mainly depend on TikTok and have left full-time jobs to build careers and incomes around their content.

It’s unclear how quickly the Supreme Court will issue a decision. But the court could act swiftly to block the law from going into effect if at least five of the nine justices deem it unconstitutional.

Trump, for his part, has already asked the justices to put a pause on the ban so he could weigh in after he takes office. In a brief — written by his pick for solicitor general — Trump called the First Amendment implications of a TikTok ban “sweeping and troubling” and said he wants a “negotiated resolution” to the issue, something the Biden administration had pursued to no avail.

According to a report by Goldman Sachs, the so-called creator economy, which has been fueled in part by TikTok, could be worth $480 billion by 2027.

Because the opportunity to monetize content exists across a range of platforms, a vast amount of creators have already diversified their social media presence. However, many TikTok creators have credited the platform — and its algorithm — with giving them a type of exposure they did not receive on other platforms. Some say it has also boosted and provided opportunities for creators of color and those from other marginalized groups.



(AP Photo Ted Shaffrey)