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Honda Drops Abernathy's Cycles Due to Racist Posts

Honda Drops Abernathy's Cycles Due to Racist Posts
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By Tim Brockwell
Jun. 30, 2020 | UNION CITY
By Tim Brockwell Jun. 30, 2020 | 09:03 PM | UNION CITY
Honda has announced it will end its relationship with a Union City based motorcycle dealership, after racist comments appeared on the owner's social media account.

American Honda told West Kentucky Star Tuesday the company sent notices of termination to Abernathy's Cycles on June 25. Honda is the latest company to sever ties with the business, after Harley-Davidson and Polaris took similar action last week.

Media outlets report the posts appeared on the Facebook account of the dealership's owner Russell Abernathy in early June.

Here is American Honda's full statement regarding the decision:  

"American Honda has conducted  an independent investigation of various materials containing multiple statements attributed to Russell Abernathy, owner of Abernathy's Cycles. Based on the results of the investigation to date, American Honda issued a Notices of Termination to Abernathy's Cycles on June 25, 2020, for all new Honda Powersports products sold and serviced by the dealership. American Honda's Notices of Termination are subject to requirements governing dealership terminations under Tennessee state law, but the termination process is now underway. American Honda strongly believes that racism and intolerance have absolutely no place in our company and must have no place in dealerships authorized to represent the Honda brand."

Abernathy has denied making the posts, saying they were written and posted by hackers.

On the Net:

Harley-Davidson, Polaris End Ties With TN Dealer
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