The university unveiled their new brand identity, "We Are Racers." Officials celebrated the unveiling with an event at the Curris Center on February 26, where students, faculty, staff, and the community enjoyed food, a giveaway, prizes and more.
Officials say the new slogan aligns with their core values, including inspiring faculty and staff committed to student success, a distinct campus community, and what they call high-quality, career-defining programs and life experience for their students.
The new marketing and brand identity, which was created by the University's Office of Branding, Marketing, and Communication (BCM), is the product of more than a year of evaluation, research, collaborations, and concept testing with constituents across the University and community. BCM officials also partnered with higher education marketing firm Stamats with the project.
Executive Director of Marketing and Communications, Shawn Touney, shared his thoughts on the update.
"The new 'We are Racers.' brand identity holds significant potential for Murray State University, and will resonate well with key audiences to share the University's story and mission in accomplishing our goals as an institution." Touney continued, "We have such a talented team who take a great deal of pride in their work, which is seen by so many. As we worked through this brand process, their creativity and talents were on full display, and that was so rewarding to see. It's an honor to work alongside them. I'd like to also extend my appreciation to University leadership, including Dr. Bob Jackson, and all who were part of this year-long process, for their support of this important project."
You can learn more about the new marketing and brand identity at the link below.
On the Net:
Murray State University Brand and Marketing Identity
