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Louisville Slugger Selling Iconic Brand to Wilson

Louisville Slugger Selling Iconic Brand to Wilson
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By The Associated Press
Mar. 23, 2015 | LOUISVILLE, KY
By The Associated Press Mar. 23, 2015 | 01:17 PM | LOUISVILLE, KY
The company that makes Louisville Slugger bats has announced a deal to sell the iconic brand to rival Wilson Sporting Goods.

Wilson's deal to acquire the global brand, sales and innovation rights from Hillerich & Bradsby Company still requires approval by H&B shareholders.  

Under terms of the agreement announced Monday, H&B will become Wilson's exclusive manufacturing partner for wood bats. H&B will continue to manufacture wood bats at its factory in Louisville.   Financial details were not immediately announced.  

H&B's Bionic Gloves division and Powerbilt golf brand are not part of the deal.  

H&B has made Louisville Slugger bats since 1884.

H&B CEO John A. Hillerich IV says the decision to sell the brand was difficult, but says the company believes it needs to pursue a new business model.

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