KY Toyota Plant to Be Featured in Super Bowl

A Toyota manufacturing plant will get a moment in the Super Bowl spotlight when it is featured in a 60-second ad scheduled to run during the pregame show. 

The commercial opens with scenes of Kentucky's Bluegrass countryside covered by an early morning fog. As a soundtrack of piano and strings plays, the Scott County plant in Georgetown comes into focus with a voiceover by 15-year Toyota veteran Sean Cooley. 

Cooley drove his 1997 Camry 250 miles doing the filming, which took 21 hours. 

Cooley told the Lexington Herald-Leader that Toyota's ad agency, Saatchi & Saatchi LA, drove around Franklin and Shelby counties "just looking for places that had character."

The ad is scheduled to air between 2 and 2:30 pm local time Sunday on NBC.