For an assignment in teacher Mechelle Gattis’ class, students were required to work in a team to create an original advertising character for a product that did not currently have one. The team was required to draw the character, create a digital version, create a persona and tagline, and incorporate it into the existing logo of the product.
The team created 'Snapper,' a turtle with an apple for a shell who says "Love at First Snap." A reward for their effort from Snapple included a thank you note from Snapple's Marketing team, Snapple flash drives, Snapple journals, 15 Snapple coupons, and a mockup design of the Snapple Apple bottle with their character and tagline on it.
Freshman Jordyn Naranjo said "It's pretty cool that they liked our design and sent us a picture of what it will look like on a bottle."