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Graves Students Become Apple of Snapple’s Eye

Graves Students Become Apple of Snapple’s Eye
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By Paul Schaumburg, Graves County Schools
May. 28, 2016 | MAYFIELD, KY
By Paul Schaumburg, Graves County Schools May. 28, 2016 | 02:10 PM | MAYFIELD, KY
Graves County High School marketing students Jake Mills, Jordyn Naranjo, and Hunter Ivey created an original advertising character for the popular juice drink Snapple Apple.

For an assignment in teacher Mechelle Gattis’ class, students were required to work in a team to create an original advertising character for a product that did not currently have one. The team was required to draw the character, create a digital version, create a persona and tagline, and incorporate it into the existing logo of the product.

The team created 'Snapper,' a turtle with an apple for a shell who says "Love at First Snap." A reward for their effort from Snapple included a thank you note from Snapple's Marketing team, Snapple flash drives, Snapple journals, 15 Snapple coupons, and a mockup design of the Snapple Apple bottle with their character and tagline on it.

Freshman Jordyn Naranjo said "It's pretty cool that they liked our design and sent us a picture of what it will look like on a bottle."

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